Pay-Per-Call
Yellow Page Advertising

Paying only for the response you receive is not exclusive to the online world. Today, most publishers offer a performance-based pricing model for their traditional print Yellow Page directories. While some limitations apply to certain publishers, essentially the agreement is as follows:

• Yellow Pages Agency negotiates with the publisher the definition of a “qualified call” and what that call is worth
• Together we define the directories, headings and acceptable ad sizes for the PPC Yellow Page agreement
• Dedicated call tracking numbers are inserted into the ads to measure call volume and duration
• Advertiser pays for those calls that met the pre-determined definition of a “qualified call”

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